Search Engine Optimization (SEO) provides numerous of useful services that can help the owner of the website. These services are website development, keyword research, content development. It potentially saves their time and improves their online marketing strategy.

Did you know that over 2,000,000 of blog posts are being published each day?

Did you know that the guide to Search Engine Optimization (SEO) for beginners has been read for over 3,000,000?

I am sure you have read and know what the abbreviation SEO stands for, but what is really optimized? Is it the design, the written content, or the internal links?

Well, it is all of it and more.

Let us go deeper to the comprehensive information of Search Engine Optimization (SEO).

Search Engine Optimization (SEO) is a discipline in marketing that is mainly focused on the growth of the visibility in the non-paid organic search engine results. It includes the technical and creative elements to improve rankings, drive traffic, and increase awareness in the search engines. There are several components being looked at Search Engine Optimization (SEO), it is utilized to improve the ranking, increase the traffic, and increase the awareness of search engines.

In Search Engine Optimization (SEO) the online content is optimized for the search engine to bring it to the top results for searches of a certain keyword.

We have been dreading to answer this question—why does the website need a Search Engine Optimization (SEO)?

You should know that the majority of the web traffic is driven by the major commercial search engines.

Did you know that Google holds 80%, while other search engines like Bing and Yahoo holds below 10% of the web traffic?

For most of the Internet users, the primary method of navigation is the search engines. However, the social media can also generate visits to the website.

The optimized content, article, or product is linked to other pages of the Google search results. Search engines have bots that automatically reviews the website, it reads through the content to determine which keywords of the page should rank for. Thus, strategically optimizing the content with certain keywords can influence the decisions of the bots.

It is claimed that investing in the Search Engine Optimization (SEO) has an exceptional rate of return compared to the other types of marketing and promotional strategies. A better approach for Search Engine Optimization (SEO) is to increase the traffic from the search engines through thoroughly determining who are the prospective readers, offer a content that they are seeking, and optimize the content for search engines.

While most of the Search Engine Optimization (SEO) provide their clients a valuable service, there are some unethical SEO that abuses the marketing efforts and aggressively manipulate the results in an unfair method.

One of the most common scam if the creation of shadow domains, a shadow domain directs users to a site by utilizing deceptive redirects. Another practice that is illegally used is the doorway pages, these pages are filled with keywords on the site.