Off-page search engine optimization (SEO) is a practice that refers to the actions being done outside the website, yet it has an effect to the web site’s rankings on the search engine results page (SERP).
The optimization of off-page factors dwells on the improvement of search engine and the user perception of the web site’s popularity, relevance, trustworthiness, and authority.
Off-site page search engine optimization (SEO) solely relies on the human behavior, the technique is applied on both organic and local search engine optimization (SEO)
Does off-page search engine optimization (SEO) matter?
Even though the search algorithms and ranking factors of off-page search engine optimization (SEO) are constantly changing, it can still produce an effective and efficient ability to improve the rank of the website.
It can generate an:
Increase of the web site ranking
The website rank is improved, it means more traffic is generated, thus the web site will rank higher in the search engine results page (SERP).
Increase in page rank
In the search engine, the relevancy of a web page is ranked between zero and ten.
More exposure
With a high ranking, more exposure is being given to the websites that rank in the top position.
What are the effective methods to increase the web page rank on the search engine with the use of off-page search engine optimization (SEO)?
Link Building
This is the most popular and effective off-page search engine optimization (SEO) method, it said to be the center of off-site search engine optimization (SEO). It is creating external links to the website, backlinks indicate a link to a high-quality content, a website that has several high-value backlinks rank higher.
There are three main types of links, these are:
Natural links which are editorially given without any action on the part of the web page owner.
Manually built links are acquired through deliberate link-building activities.
Self-created links are the ones added to an online directory, forum, blog comment signature, or a press release with an optimized anchor text.
There are several methods to increase a link count, these are:
Article directories
Blog directories
Shared content directories
Forum signatures
Link exchange schemes
Social Media Engagement
Some call this method as ‘online reputation management’, it is a fundamental step to get involved with social media channels to advertise, market, and build an online reputation. Your presence in the social media will aid the growth of the traffic and ranking, also it gets more backlinks.
Social Bookmarking Sites
This is one of the best methods to promote a website. Submit the latest blog post and pages to the most popular bookmarking sites. However, it should be carefully handled to successfully increase the website traffic.
Join a Forum Submission
Actively participate in forum discussions that are related to the website to create a connection to that community. Confidently reply to threads, answer questions, and hand out suggestions.
Even though link building can easily manipulate the search engine algorithm, do not try to build an artificial link, once the search engine caught you, a penalty will be given.
