Want to take the path of a search engine optimization (SEO) specialist? This career path is definitely not for everyone.

A search engine optimization specialist have the responsibilities of optimizing copy and landing pages, performing keyword research, and researching and implementing recommendations for the content. In other words, search engine optimization (SEO) specialists maximize the traffic of a website through the improvement of the page ranks within search engines.

Although there is no college program for a training in search engine optimization (SEO), a degree and a minimum of one to three years of experience with web experience is the minimum requirement for a search engine optimization (SEO) specialist. Professionals in this field have made it to their positions through their long-term experience, success, research, and trial and error.

The ability and willingness to cope up with the search engine optimization (SEO) evolution is an important discipline, there are many certifications that can be achieved online.

Here is the list of advantages and disadvantages of working as a search engine optimization (SEO) specialist:

Search Engine Optimization (SEO) is constantly changing

It is both an advantage and disadvantage to have the search engine optimization (SEO) constantly changing. It is an advantage for you will not get bored, techniques and tactics of search engine optimization (SEO) are constantly evolving. The career does not need an overtime expert, you just have to fully understand the updated techniques. However, the downside of this, you need to be constantly informed.

Seniority does not matter

The advantage of search engine optimization (SEO) specialist is, no matter what position you are, if you possess a better idea or innovation, feel free to share it and plan to test and measure. However, to rise up to the ranks, you have to effectively communicate, maintain an even temperament and focus on the client’s needs.